Search
Related Links




    

Informative Articles

Affordable Online Car Auctions
Still hunting for the car of your dreams? Public car auctions online are becoming a happy hunting ground for car aficionados for they bring you a huge selection of affordable cars in various models at unbelievable prices. With online car auctions...

Ebay Auction Arbitrage
Arbitrage is the act of purchasing a product in one market for immediate resale in another. Arbitrage can only occur when there is a disparity in prices between one market and another. If you want to make money on ebay right now and don't...

eBay Thieves Make Auctions Tougher
The online auction world was shocked by the biggest eBay fraud in its seven year history. What made it even more astonishing is the fact that the crooked seller has a five history of successful sales on eBay, accompanied by thousands of glowing...

The Secret Power of an eBay Auction Title
I get frequent emails from my newsletter readers wondering why their eBay auctions aren't working. You might have the most brilliant auction description page with a fantastic set of pictures offering a superb item at an incredible price....

Tips For Managing Multiple Ebay Auctions
It can be very time-consuming to keep your auctions ticking along, especially if you have hundreds listed at a time. Don’t despair, though: there are a few things you can do to take the weight off you. Use My eBay. If you want a broad overview...

 
Boosting Your eBay Auction Profits: Just Add Audio

Are You Getting The Highest Possible Profits From Your Ebay Auctions? Here's a tip: Add audio to your auctions.
According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.
A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.
The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your eBay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item.
Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone.
With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder.
But, the most important reason to add audio clips is that it makes it easy to convey excitement and invoke emotion, giving you a really powerful selling-edge.
How to add audio to a web site:
The simplest way is


to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer.
There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach.
For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our eBay auctions.
Here are two:
Audio Maker Pro - http://audiomaker.thynke.com - (The one I use and recommend)
Sound Streamer - http://soundstreamer.thynke.com - (Less expensive)
Different programs and websites range from charging a one time fee to monthly fees for the use of the program. The good news is that many will let you test them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.
Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-tips.thynke.com
About the Author
Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-tips.thynke.com