Search
Related Links




    

Informative Articles

Auto Auctions - The Right Place For Bargains
Among the different kinds of auto auctions, car government auctions are perhaps the most lucrative. Here you can really get a great bargain on a new or used vehicle. These government auctions are selling vehicles that have been seized or...

Domain Names Not Strong Auction Items
Selling a domain name at an online auction can be lucrative - but many sellers completely misjudge the market and truly live in Fantasy Land. For instance, take a look at this auction of 14 domain names (StemCellLines.net, StemCellLines.org,...

How to get started with online auctions
Online auctions are hot. Just ask one of the more than 750,000 people who make a living or substitute their income selling merchandise on online auctions such as eBay, and they will tell you that selling online is a great way to make money. In...

Real Estate Auctions
Real Estate Auctions If you are interested in either buying a house to live in or buying a house or property for an investment, you should look into real estate auctions. Many houses that have foreclosed are put up for auction, sometimes...

Should You Run Auctions On Other Sites Besides Ebay?
eBay doesn't have very many competitors, and the ones that there are remain small by comparison - that's part of what makes eBay so powerful for niche items. If you're selling more common things, though, you might like to list auctions on other...

 
Boosting Your eBay Auction Profits: Just Add Audio

Are You Getting The Highest Possible Profits From Your Ebay Auctions? Here's a tip: Add audio to your auctions.
According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.
A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.
The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your eBay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item.
Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone.
With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder.
But, the most important reason to add audio clips is that it makes it easy to convey excitement and invoke emotion, giving you a really powerful selling-edge.
How to add audio to a web site:
The simplest way is


to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer.
There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach.
For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our eBay auctions.
Here are two:
Audio Maker Pro - http://audiomaker.thynke.com - (The one I use and recommend)
Sound Streamer - http://soundstreamer.thynke.com - (Less expensive)
Different programs and websites range from charging a one time fee to monthly fees for the use of the program. The good news is that many will let you test them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.
Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-tips.thynke.com
About the Author
Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-tips.thynke.com